Leverage word of mouth

 

The mission was to better leverage word of mouth marketing.

Testimonials are more than just Shares or Likes on Facebook.  They should be quotes, interviews, case studies, proofs of success – and they are from current customers and former customers – all available to be leveraged to help that on-the-fence customer.

“I did it and you can too!”

We put together a comprehensive strategy for cross promoting testimonials across social channels, blogs and into a dedicated mini-site that showcases current student and alumni testimonials to aid in the purchase decision of the prospective student.  We communicated this via a Traffic Pattern document. The testimonials could be video, case studies, pull quotes, blog articles or podcasts.

 

testimonial strategy
Image 1: Traffic pattern for recommended testimonials strategy

ROLE: UX Strategy
TEAM: Matthew Luken and Nathan Diebel