The mission was to better leverage word of mouth marketing.
Testimonials are more than just Shares or Likes on Facebook. They should be quotes, interviews, case studies, proofs of success – and they are from current customers and former customers – all available to be leveraged to help that on-the-fence customer.
“I did it and you can too!”
We put together a comprehensive strategy for cross promoting testimonials across social channels, blogs and into a dedicated mini-site that showcases current student and alumni testimonials to aid in the purchase decision of the prospective student. We communicated this via a Traffic Pattern document. The testimonials could be video, case studies, pull quotes, blog articles or podcasts.
Image 1: Traffic pattern for recommended testimonials strategy
ROLE: UX Strategy
TEAM: Matthew Luken and Nathan Diebel