One Step or Two? Form Enhancements


The simpler the form, the more likely the user will be to complete it.

With this project, we worked with the marketing team to simplify the existing form – creating both a one-step and two-step version to be tested in a later phase of the project.  The back-end processing will determine the users City and State based on the user inputted Zip Code; using technology to remove two steps of user effort.

We worked carefully to balance the requirements of the business and the existing production implementation with web form standards.
Aggregator Form 1 step
Image 1: 1-step form enhanced to remove City and State
Aggregator Form 2 steps
Image 2: Form enhanced to 2-step process while removing City and State


ROLE: UX Strategy
TEAM: Matthew Luken & Nathan Diebel