The simpler the form, the more likely the user will be to complete it.
With this project, we worked with the marketing team to simplify the existing form – creating both a one-step and two-step version to be tested in a later phase of the project. The back-end processing will determine the users City and State based on the user inputted Zip Code; using technology to remove two steps of user effort.
We worked carefully to balance the requirements of the business and the existing production implementation with web form standards.
Image 1: 1-step form enhanced to remove City and State
Image 2: Form enhanced to 2-step process while removing City and State
ROLE: UX Strategy
TEAM: Matthew Luken & Nathan Diebel